In a landmark move for the region’s digital landscape, the Creator’s Foundry UAE was officially unveiled during the final day of the 1 Billion Followers Summit in Dubai. Launched as a strategic partnership between Creators HQ and Amazon Ads, this initiative is designed to empower UAE-based influencers to move beyond traditional affiliate marketing and into the world of tangible entrepreneurship. By providing a structured pathway to launch, list, and scale private-label products on Amazon.ae, the program is set to redefine how creators monetize their personal brands in 2026.
What Is the Creator’s Foundry UAE?
The Creator’s Foundry UAE is not just a training course; it is an end-to-end incubation program. It targets the growing trend of “influencer-led brands,” where creators leverage their audience insights to build products that their communities actually want. Whether it’s sustainable fashion, tech gadgets, or specialized beauty products, the Foundry provides the infrastructure to make it happen.
Core Benefits for Participants
Eligible creators within the Creators HQ network will receive a suite of tools and support systems:
- Product Ideation & Mentorship: Expert guidance on identifying market gaps and designing products.
- Global Selling Registration: The ability to list products not just on Amazon.ae, but across Amazon’s global marketplaces.
- Amazon Ads Credits: Financial support to boost product visibility and reach new customers.
- Dedicated Storefronts: Custom-branded pages to showcase products directly to their followers.
| Program Feature | Description |
| Partnership | Creators HQ + Amazon Ads |
| Target Audience | UAE-based content creators & influencers |
| Key Resource | End-to-end retail and logistics support |
| Launch Venue | 1 Billion Followers Summit 2026 |
Strengthening the UAE’s Digital Economy
Alia Al Hammadi, CEO of the 1 Billion Followers Summit, highlighted that Creator’s Foundry UAE translates the country’s vision of becoming a global creative hub into “tangible success stories.” By nurturing a new generation of innovators, the UAE is ensuring that the creator economy contributes significantly to the national GDP. This initiative allows creators to tap into Amazon’s world-class logistics and customer trust, significantly lowering the barrier to entry for new e-commerce brands.
Why This is a Game-Changer in 2026
Previously, influencers were limited to promoting other brands. With Creator’s Foundry UAE, the focus shifts to ownership. Creators now have the chance to build sustainable, long-term businesses that exist independently of social media algorithms.
“Amazon Creators Foundry bridges the gap between unique audience insights and commercial success,” says Rayan Karaky, Managing Director of Amazon Ads (EMEA). “Creators know their communities best, and we are giving them the tools to serve those communities with their own products.”
How to Apply
Creators interested in the Creator’s Foundry UAE should be part of the Creators HQ network. The selection process looks for creators with high engagement and a clear vision for a product-based brand. Once accepted, the journey from “idea to checkout” begins with intensive workshops covering retail fundamentals and digital marketing.
Conclusion
The launch of Creator’s Foundry UAE marks the maturity of the influencer market in the Middle East. It is a call to action for every digital storyteller in the region to think like a CEO. As Amazon.ae continues to expand, those who join the Foundry today may well be the household brands of tomorrow.
